Facebook for Business and Authors – Thumbs Up or Thumbs Down?
Guest blog post by Susan Mayfield of Reduce the Chaos
With the recent changes on Facebook and the decreased reach for business pages, a lot of business people and authors are re-evaluating keeping a business page on Facebook. Some have made the drastic decision to delete their Facebook business pages or abandon them.
Stop! Before you follow them and delete your business from Facebook, you might want some facts to help make a more informed decision. I understand the frustration of the reduced reach on Facebook unless you pay for ads. However, there are still some valid points to having a business page and a quality, active presence. There are also some things that are working for organic reach if you have an engaged community. Until there is a more viable alternative, Facebook is one of the main places where the action is going to be when it comes to prospecting for clients and customers.
