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marketing for authors Tag

Fundraiser | Social Media Shout Outs!

We all have family favorites when it comes to books for kids. The ironic thing is that oftentimes some of our favorite books are from authors that are not household names or even have been published traditionally.

Hidden gems of multicultural children’s books lurk on every home’s bookshelves but because many of these favorite authors don’t have huge marketing budgets, they remain a “best-kept secret” despite the fact they produce amazing diverse books for kids.

But the Multicultural Children’s Book Day Team has come up with a fun and clever way to use our vibrant social media channels to show children’s book authors some online love and while also raising funds to support our Free Diverse Books for Classrooms Project!

MCBD Social Stats

 

As I type this, I am so proud that  Multicultural Children’s Book Day is in its eighth year. Eight years! Time flies when you are loving your work! If you are new to this initiative, Multicultural Children's Book Day (MCBD) is a non-profit initiative that is dedicated to supporting and shining the spotlight on diversity in...

We all have family favorites when it comes to books for kids. The ironic thing is that oftentimes some of our favorite books are from authors that are not household names or even have been published traditionally. Hidden gems in the genre of multicultural children's books lurk on every home's bookshelves, but because many of these...

Guest blog post by Susan Mayfield of Reduce the Chaos

With the recent changes on Facebook and the decreased reach for business pages, a lot of business people and authors are re-evaluating keeping a business page on Facebook. Some have made the drastic decision to delete their Facebook business pages or abandon them.

Facebook for authors

Stop! Before you follow them and delete your business from Facebook, you might want some facts to help make a more informed decision. I understand the frustration of the reduced reach on Facebook unless you pay for ads. However, there are still some valid points to having a business page and a quality, active presence. There are also some things that are working for organic reach if you have an engaged community. Until there is a more viable alternative, Facebook is one of the main places where the action is going to be when it comes to prospecting for clients and customers.

If you feel like you are shouting into the void when it comes to marketing your multicultural children’s or YA book, we have an idea that just may be the ticket! Book launches and special author events are a great marketing tool and an excellent time to gain the visibility that is critical to driving traffic and selling books....