10 Marketing Tips and Ways to Leverage Your MCBD2020 Participation
November 1, 2019
The calendar just flipped to November and Multicultural Children’s Book Day Headquarters is humming right along!
We have some marketing ideas and strategies that we’d like to share with everyone who is involved…but first…here are some quickie updates and victories!
- It’s a WRAP on our MCBD2020 Cohost line-up! Go HERE, you will see some familiar faces…and some new ones too!
- As I type, author Jerry Craft is finishing up on the poster for MCBD2020. We can’t wait to see what he came up with and we with share it with everyone as soon as we can.
- SPONSORS: We are seriously kicking fanny on Sponsors this year! Super Platinum, Platinum, and Gold Levels are sold out, but luckily we still have plenty of Bronze and Author Sponsor spots left. Go here to check out our Medallion Level Sponsors and our Author Sponsors too. We are pretty proud of how cool our Sponsor Pages look this year 🙂
- Pass the Word: We are looking for book reviewers, book donators, teachers to give books to, Classrooms who plan on having an offline celebration, and potential Sponsors to inform! Please help us spread the word!
Marketing Tips & Ways to Leverage Your MCBD2020 Participation
- Expand Your Tribe: Click over to the Author Sponsor and Medallion Level Sponsor Pages and take the time to Like, Follow, Visit, and Connect on social media with all of our Sponsors.
- Connect with our CoHosts: Our MCBD CoHosts are picked for a reason–they are “heavy-hitters” in the online world and VERY passionate about literacy and children’s books. As with the Sponsor Pages, take the time to Like, Follow, and connect with our CoHosts.
- HASHTAG!: Multicultural Children’s Book Day’s official hashtag is #ReadYourWorld and we encourage everyone to only use that hashtag (and #MCBD2020 as well) when sharing and connecting. On the flip side, searching this hashtag on Instagram, Twitter, Facebook, and Pinterest will give everyone a front-row seat to all that is happening with this online celebration. Like, Share, Comment, and RePin whenever possible and the favor will be returned with your information!
- Get the Swag: If you are a CoHost, Sponsor, Book Donator or Reviewer, we have special social-media-ready badges/images that you can add to your website and social media efforts. If you don’t have one, email me (Becky) and I will hook you up 🙂 Becky (at) MulticulturalChildrensBookDay (dot) com. **Also, if you have a website, now is the perfect time to update your information and make sure that info is consistent across all of your social media channels!**
- Network: Our private MCBD Facebook Group is 1400+ strong and comprised of reviewers, parents, teachers, authors, publishers, caregivers, and librarians. It’s an amazing place to meet like-minded folks, participate in our weekly sharing prompts and get/give advice and support to others.
- Spread Your Brand: As we enter our 7th season of MCBD, I can tell you with complete honesty that the months leading up to the 1/31/20 event are vibrant, buzzing, exciting, and an exceptional way to gain visibility for your work (whether it’s a review, an award, the fact you are a Sponsor or participant, or just diverse book-related news). TAP INTO THAT BUZZ by PARTICIPATING!!
- Be Loud-n-Proud about MCBD: We ask that everyone does their part to spread the #ReadYourWorld news and event details whenever possible. If you would like a list of pre-made social media updates that you can just copy-n-paste, we have that! Just let me know and I will email you that info. Becky (at) MulticulturalChildrensBookDay (dot) com. **ALSO, use tools like Hootsuite to schedule updates to Facebook and Twitter into the future so you can “set and forget.” Tools like Later.com work awesome for scheduling Instagram updates into the future as well.
- Amazon: If you are an Author or Publisher, make sure your Amazon Author Profile is up to date and invite folks to follow your page. That way, when you add a new title or run a sale, those who “follow” your Author Profile on Amazon will get an email update.
- Guest Posts: All of our MCBD participants have such a deep passion for diversity in children’s literature and there are some amazingly knowledgeable people involved in this event (including YOU). Guest posts are an excellent way to share your knowledge and work with a fresh audience. MCBD is always looking for book/education/language-related guest posts on our site.
- Offline Book Signings and Events: Look back on past book signings, appearances and offline tactics you used to gain visibility and share your story. What worked? What didn’t? Revisit past contacts and ask if you can do something special with them for Multicultural Children’s Book Day 2020 that is a win/win (share news of the event while also sharing your work). We have a limited amount of MCBD branded magnets, but if you are hosting an offline event in honor of MCBD, let me know and I will send you some to share.
We look forward to working with you and sharing a passion for getting multicultural books into the hands of young readers!
