We all have family favorites when it comes to books for kids. The ironic thing is that oftentimes some of our favorite books are from authors that are not household names or even have been published traditionally. Hidden gems in the genre of multicultural children's books lurk on every home's bookshelves, but because many of these...
The calendar just flipped to November and Multicultural Children's Book Day Headquarters is humming right along! We have some marketing ideas and strategies that we'd like to share with everyone who is involved...
It’s hard to believe our 6th Multicultural Children’s Book Day online and offline celebration is less than two months away.
Things are going at full speed here at MCBD headquarters and we want to make sure two critical deadlines don’t sneak up on our supporters, reviewers, and potential sponsors.
Sponsorship for Multicultural Children’s Book Day is not only a great way to support this event; it is an excellent way to get your name (and your books) in front of thousands of readers. All of our Sponsors get a name mention within the hundreds of reviews that get posted from December to January 25th and also on the sites of our 24+ CoHosts sites. The deadline for ALL Sponsor sign-ups is 12/15/18.
Guest blog post by Susan Mayfield of Reduce the Chaos
With the recent changes on Facebook and the decreased reach for business pages, a lot of business people and authors are re-evaluating keeping a business page on Facebook. Some have made the drastic decision to delete their Facebook business pages or abandon them.
Stop! Before you follow them and delete your business from Facebook, you might want some facts to help make a more informed decision. I understand the frustration of the reduced reach on Facebook unless you pay for ads. However, there are still some valid points to having a business page and a quality, active presence. There are also some things that are working for organic reach if you have an engaged community. Until there is a more viable alternative, Facebook is one of the main places where the action is going to be when it comes to prospecting for clients and customers.
If you feel like you are shouting into the void when it comes to marketing your multicultural children’s or YA book, we have an idea that just may be the ticket! Book launches and special author events are a great marketing tool and an excellent time to gain the visibility that is critical to driving traffic and selling books....